The Project
We created an animated video to introduce Our People and explain how the company’s innovative app enables organisations to communicate with their staff more effectively.
Case Study – Our People
What the client wanted
Our People is a new smartphone application which makes it easy for managers to share relevant information with their teams, especially those who work remotely or on the move. The tech company was looking for a video to highlight the features and benefits of its system to potential customers.
CEO and founder Ross McCaw said: “We were very aware that video is the best medium to engage with potential customers. Our website plays an important role in getting people to use our product, and the first step is educating them about how it works.
“For us as a business, video is pivotal to delivering the message in a way that’s concise enough to keep people’s attention. We didn’t have the time or resources in house to create what we wanted, so we outsourced the project to Bitpod.”
What we did
Our creative director Angi worked with the client to design and produce a colourful animation that introduces the communication problems many organisations face and shows how Our People’s platform can provide the solution. We scripted a voiceover to create a lively two-minute video that is engaging and easy to follow.
The impact
Our People has already seen a positive response since adding the video to its website homepage and sharing it on LinkedIn.
“It’s been very well received by new and existing customers,” said Ross. “Some have even requested it to educate their staff when they roll out our product.
“We’re really delighted with the finished video – for me it represents real value for money. Bitpod took our brief and delivered what we wanted within the timeframe we needed. Angi put a lot of time and attention to detail into getting it right. Bitpod are a great team and they did a great job.”
Bitpod director Angi Wren said:
“For all businesses, but especially those with innovative products or services, video can be a great way to explain what they do. This project for Our People was a perfect example of how animation can make technical or complex subjects accessible and easy to understand.”